Research papers on consumer behaviour towards shopping malls
Literature review on consumer behaviour towards shopping malls
Purchase time Consumer 0. The sample was collected in the city of Multan, which may limit generalization of our findings. The major objective of a shopping mall is to provide the customers with a broad range of products and services without the need to leave the building Knecht-Tarczewska : To analyze and investigate the relationship among Customer Purchase preferences and Shopping Malls 2. Baltas, G. Exploring consumer lifestyle gave us the privilege to explore more precise picture of how consumers think and act about purchasing choices. Shopping centres as an object of study The first research projects on shopping centres began in the s Lillibridge Alonso, network theories, theories on the interaction of spatial models, and the eclectic theory of international production by J. Lotz, S. It assures that pretty young minds could provide the accurate information and it also satisfies the strength and reliability of data selected for the study. All the demographic outputs provide the clear picture of the customer profile. Shopping center can be characterized as an open place, a huge building containing stores of various types and sizes. Journal of Retailing, 74 1 , From the study we concluded that all the participants in the study showed consumer purchase preference, consumer benefit perception and consumer life styles have strong relations with Shopping malls as compared to traditional market and they truly support the model of the study.
To analyze and investigate the relationship among Customer Benefits Perception and Traditional Market 5. Planning Assoc, 59, Paper received: It has developed and excelled in many regards from last few years.
Questionnaire on customer satisfaction in shopping mall
Sinha, P. It has developed and excelled in many regards from last few years. Consumer Behaviour in Shopping Center Choice. Rathod, R. To analyze and investigate the relationship among Customer Purchase preferences and Shopping Malls 2. Thus, H2 proved attitude towards traditional market has a significant relationship with the customer purchase preference purchase time, payment method. There were all necessary attributes included in questionnaire which could best explain the trends and analysis of any buying places and strength of customer relation with it. The behavioural theme focuses on the functioning of consumers in the era of consumption Baudrillard ; Aldridge This study contains total five variables in which Consumer Purchase Preferences, Consumer Benefits Perceptions and Consumer Lifestyle are independent variables while, Shopping Malls and Traditional Markets are dependent variables. Consumer purchase preference has a positive influence on consumer attitude towards Global Journal of Management, Social Sciences and Humanities Vol 3 3 July-Sept, pp. Large markets have shopping malls have been established owing to the needs and desires of customers of all sorts of status and categories.
Shopping includes a buyer and a seller. Rathod, R.
All estimated paths were significant and the goodness of fit of the model was adequate. Every item is highly positive and hence can be considered for data collection.
Hypothesis 2 proposed that the attitude towards traditional markets has a significant relationship with the consumer purchase preference. As we all know and have experienced that we all are under compulsions of likeness and dislikeness regarding any need or desire of our life.
The best explanation of any market and opinions regarding its product and response towards customer desire can best be made by the words of customer itself.
The sample was collected in the city of Multan, which may limit generalization of our findings. Uniyal, D.
Customer behaviour in mall
Vikalpa, 27 2 , Journal of Business and Psychology, 49 1 , Location theories deployed for that purpose included, for example, the theories of: H. Lifestyle of a customer is also one of the most influential factors which shift their choices for places of buying. Goss, J. Kramer, a shopping mall is a group of retail stores and service providers, usually constituting separate business entities, forming one complex in commercial, construction, architectural, organisational and administrative terms, providing a comprehensive range of products and services to customers. Ailawadi, K. Accordingly, our questionnaire can be accepted as a reliable measurement tool. Statistical analysis initially indicated the reliability of the data collected from target customer for the analysis of output regarding such concepts. They turn high towards the malls as compared to the traditional market. Rathod, R. From the study we concluded that all the participants in the study showed consumer purchase preference, consumer benefit perception and consumer life styles have strong relations with Shopping malls as compared to traditional market and they truly support the model of the study. I purchase goods from Traditional the traditional market Market because it is very close to my accommodation. Journal of Retailing, 74 4 ,
Journal of Retail and Leisure Property, 8 2 It will not be focused opinion but rather it would be switching to his preferred place based on his perception or post purchase experience.
based on 44 review